Riley Shea
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There Are Two Primary Resale Activities That Take Place On A Military Installation: The Commissary (Grocery Store) And The Exchanges Which Include Main Stores (Department Type Stores), Shoppettes (Convenience Stores That Generally Sell Beverage Alcohol) And A Limited Number Of Class VI Outlets.

The Exchanges account for 68% of the total sales in the military market.

Military Resale Market Sales Trend 2011 $20.7B

There are 12.3 million authorized shoppers and 6 military resale agencies:

  •         Defense Commissary Agency (DeCA) No Spirits
  •         Army and Air Force Exchange Service (AAFES)
  •         Navy Exchange Service Command (NEXCOM)
  •         Marine Corps Exchange (MCX)
  •         Coast Guard Exchange Systems (CGES)
  •           Veterans Canteen Service (VCS) No Spirits

There are 1,184 stores globally selling spirits with 191 of those stores doing 80% of the volume.

The military market is forever changing and Riley Shea has the experience and expertise to   progress within that environment to succeed and prosper.  Please contact me today to discuss what I can do for you and your company in the military resale market.


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