Riley Shea specializes in plan development,
headquarter selling and promotional execution within the Military
Resale Market.
Our first priority is to understand the desired goals of our client and to take the appropriate actions to achieve those goals. We use our expertise of the Military Resale Market to recommend the best course of action to create and grow volume, profits and share.
Marketing plans are created based on the 7 P's: product, price, placement (distribution), promotion, packaging, position and people to create a consumer-oriented marketing plan aimed at the military patron. Once plans are developed, we will present your brands and strategies to key decision makers/buyers at each branch of the military to ensure approval and the utmost results possible for everyone.
Promotional calendars are created and presented to the buyers and decision makers at each branch of the military. Once a commitment to the promotions are established, Riley Shea ensures participation at store level and coordinates the necessary resources for a successful execution.
Our first priority is to understand the desired goals of our client and to take the appropriate actions to achieve those goals. We use our expertise of the Military Resale Market to recommend the best course of action to create and grow volume, profits and share.
Marketing plans are created based on the 7 P's: product, price, placement (distribution), promotion, packaging, position and people to create a consumer-oriented marketing plan aimed at the military patron. Once plans are developed, we will present your brands and strategies to key decision makers/buyers at each branch of the military to ensure approval and the utmost results possible for everyone.
Promotional calendars are created and presented to the buyers and decision makers at each branch of the military. Once a commitment to the promotions are established, Riley Shea ensures participation at store level and coordinates the necessary resources for a successful execution.